18 May A Complete Guide To Ads On Billboards
Ads on billboards have long been a staple in the outdoor advertising arena, capturing the attention of passersby and delivering impactful messages. In this blog, we will explore the world of billboard ads, discussing what they are, their effectiveness, costs, how to get ads on billboards, designing effective ads, and monitoring their performance. By the end, you will have a better understanding of the power of billboard ads and how to utilise them effectively in your advertising campaigns.
What are Billboard Ads?
Billboard ads are large outdoor advertising displays that are typically placed in high-traffic areas to maximise visibility and reach. These ads can be found along roadsides, in urban areas, and near popular landmarks. Billboard ads come in various sizes, ranging from small posters to massive digital screens, and they are designed to capture the attention of pedestrians and motorists with their bold visuals and concise messaging.
How Effective are Ads on Billboards?
Ads on billboards have proven to be highly effective in reaching a wide audience and delivering brand messages. Firstly, billboard advertising has a high impact due to their large size and strategic placement. They can grab the attention of viewers and create brand awareness in a way that other forms of advertising may not be able to achieve.
Secondly, billboard ads have a long exposure time. Unlike other forms of advertising that can be easily skipped or ignored, billboard ads are constantly visible to passersby. This extended exposure increases the chances of the message being absorbed and remembered by the audience.
Furthermore, billboard ads have the advantage of reaching a diverse audience. They can target both pedestrians and motorists, ensuring that the message reaches a wide range of individuals. This broad reach makes outdoor ads particularly effective for building brand recognition and reaching a large number of potential customers.
How Much Does it Cost to Have an Ad on a Billboard?
The cost of having an ad on a billboard can vary depending on factors such as location, size, and duration of the advertising campaign. The most popular size for billboard ads is the 48-sheet, which measures 20 feet by 10 feet. Traditional 48-sheet billboards can cost anywhere from £350 to £800 per 2 weeks, depending on the location and demand. Digital billboards, which offer more flexibility and dynamic content, can range from £800 to £2000 per fortnight.
How Do You Get Ads on Billboards For Your Business
To get ads on billboards for your company, there are several steps you can follow:
Highlight your target audience: Identify the demographics and locations of your target audience to determine the most effective billboard locations.
Research billboard ad sizes and locations: Explore different billboard sizes and locations that align with your target audience and campaign objectives.
Set a budget and campaign length: Determine your budget and the duration of your campaign. This will help you narrow down your options and make informed decisions.
Contact billboard ad companies: Reach out to billboard ad companies in your area to discuss available options, pricing, and campaign details. They can provide guidance and assistance in selecting the right billboards for your needs.
Designing Effective Ads for Billboards:
Designing effective ads for billboards requires careful consideration of various elements. Here are some tips to create impactful billboard ads:
1. Use 9 words or less
Keep your message concise and to the point. Viewers have limited time to read and comprehend the message, so make it memorable and easy to understand.
2. Include high-quality images
Use visually appealing and high-resolution images that grab attention and convey your brand message effectively.
3. Use legible fonts
Choose fonts that are easy to read from a distance. Avoid overly decorative or complex fonts that may hinder readability.
4. Input a call to action
Encourage viewers to take action by including a clear call to action, such as visiting a website, calling a phone number, or visiting a store.
5. Use high contrast colours
Opt for colours that create a strong contrast to ensure visibility and readability from a distance.
How to Monitor Your Ads on Billboards
Monitoring the performance of your billboard ads is essential to gauge their effectiveness. Here are some ways to monitor your ads:
Track website traffic: Include a unique URL or landing page on your billboard ad to track the number of visitors and conversions.
Use unique phone numbers: Assign a specific phone number to your billboard ad to track the number of calls generated.
Conduct surveys or interviews: Engage with your target audience to gather feedback and insights about your billboard ad.
Monitor social media mentions: Keep an eye on social media platforms for mentions, comments, or shares related to your billboard ad.
Final Thoughts
In conclusion, ads on billboards offer a powerful and impactful way to reach a wide audience and create brand awareness. With their strategic placement, large size, and extended exposure time, billboard ads have the potential to leave a lasting impression on viewers. By understanding the costs, design principles, and monitoring techniques, businesses can effectively utilise billboard ads to enhance their advertising efforts and achieve their marketing objectives. So, consider incorporating billboard ads into your advertising strategy and take advantage of their unique benefits.