Situated on the south coast of England, Southampton is a vibrant city with a rich history dating back to the Roman era. Known as the “Gateway to the World,” Southampton has a strong maritime heritage, being the departure point for the ill-fated Titanic and a major port for cruise ships.
Today, Southampton is a thriving city with a diverse demographic. With a population of over 250,000, it is the largest city in Hampshire. The city attracts a wide range of residents, including families, professionals, and students who would be engaging with billboard advertising in Southampton. Southampton is also a popular tourist destination, drawing visitors from around the world to its historic sites, cultural events, and shopping opportunities.
Prime billboard advertising locations
Affordable to local businesses
Locations available now
You ad seen by motorists and pedestrians
Booking a billboard in Southampton for a long-term campaign offers several benefits. Firstly, it allows for consistent and repeated exposure to your target audience, increasing brand recognition and recall. By maintaining a long-term presence, you can establish a strong presence in the minds of the local community and build trust and familiarity with your brand.
Long-term billboards also allows for greater flexibility and adaptability. You can make adjustments to your messaging or creative elements based on the feedback and response from the audience. This iterative approach ensures that your billboard campaign remains relevant and effective over time. Additionally, long-term billboard advertising in Southampton can help you establish a dominant presence in key locations. By securing prime billboard locations for an extended period, you can effectively block out competition and position your brand as a leader in the market.
Furthermore, longer-term campaigns often come with cost advantages. As a local billboard provider, we offer discounted rates for extended bookings, allowing you to maximise your advertising budget and achieve a higher return on investment.
Billboard advertising in Southampton provides an excellent opportunity to engage with a variety of audiences. Whether you are targeting shoppers, tourists, students, residents, or cruise ship passengers, billboards offer a high-impact and visually appealing way to capture attention.
Shoppers & Retail
Shoppers in Southampton are drawn to the city’s extensive retail offerings, including Westquay Shopping Centre and the vibrant city centre. By strategically placing billboards near these shopping areas, businesses can effectively reach their target market and drive foot traffic to their stores.
Tourists
Tourists visiting Southampton are often seeking information on local attractions, events, and services. Billboards placed in key tourist areas, such as near the cruise terminals or popular landmarks like the SeaCity Museum, can help businesses promote their offerings and capture the attention of these visitors.
Students
With two universities and a large student population, billboards can also be used to engage with students in Southampton. Whether it’s promoting events, services, or products specifically tailored to this demographic, billboards provide a visible and impactful way to reach out to students.
Residents
Residents of Southampton can also be effectively engaged through billboard advertising. By strategically placing billboards in residential areas, businesses can raise awareness of their brand and offerings within the local community.
Lastly, Southampton is a popular destination for cruise ship passengers, with thousands of visitors passing through the port each year. Billboards placed near the cruise terminals can capture the attention of these passengers, offering them information on local services, attractions, and events.
The cost of billboard advertising in Southampton can vary depending on several factors. Generally, a traditional 48 sheet billboard costs around £350+vat per 2 weeks, while a D48 billboard costs approximately £600+vat per 2 weeks. These prices may vary based on the specific location, duration of the campaign, and any additional services required.
Factors that influence the cost of a billboard in Southampton include the visibility and footfall of the chosen location. Highly visible locations with high footfall, such as near shopping centres or busy roads, tend to have higher costs due to the increased exposure they offer.
When it comes to billboard advertising in Southampton, Seen Outdoor is your go-to partner. Here’s why you should choose us for your billboard campaign:
Local Knowledge: As a local company, we have in-depth knowledge of the Southampton market. We understand the unique characteristics of the city, its demographics, and the best locations to reach your target audience effectively. Our expertise in local advertising ensures that your campaign is tailored to the specific needs and preferences of the Southampton market.
Competitive Prices: At Seen Outdoor, we believe in providing cost-effective solutions for our clients. We offer competitive prices for billboard advertising in Southampton, ensuring that you get the best value for your investment. Our transparent pricing structure and flexible packages make it easy for businesses of all sizes to engage in effective billboard advertising.
Best Billboard Locations: With our extensive network of billboard locations in Southampton, we can help you secure the best spots to reach your target audience. Whether it’s near shopping centres, tourist attractions, or busy roads, we have the knowledge and connections to find the perfect locations for your campaign.
Local Company: By choosing Seen Outdoor, you are supporting a local company that is invested in the success of the Southampton community. We understand the importance of local businesses and the impact they have on the local economy. When you work with us, you can trust that your campaign is in the hands of professionals who are dedicated to helping your business thrive.