22 Dec Billboard Advertising Prices And The Factors Involved
A billboard continues to be a powerful and effective marketing tool for local businesses, capturing the attention of a large audience and creating lasting impressions. However, understanding the billboard advertising price structure and factors involved in it can be complex. In this post, we will delve into the world of billboard advertising prices, exploring the various factors that influence costs. By gaining insights into these factors, businesses can make informed decisions and maximise the value of their outdoor marketing investments.
Types Of Billboard And Formats
Billboard advertising encompasses various types and formats, each with its own pricing structure. Common types include traditional billboards, digital billboards, and mobile billboards. Traditional billboards are static displays, while digital billboards offer dynamic content rotation. Mobile billboards are mounted on vehicles, providing flexibility in reaching different locations. The type and format of the billboard will impact the pricing, with digital billboards generally being more expensive due to their advanced features.
Billboard Advertising Prices Are Affected By Location And Traffic
The location of a billboard plays a significant role in determining its price. High-traffic areas, such as major roads, busy intersections, or popular tourist destinations, command higher rates due to the increased exposure and potential reach. Billboard companies consider factors such as traffic volume, demographics, and visibility when determining the price. Prime locations with heavy foot or vehicular traffic will generally have higher advertising costs.
Furthermore, Choosing a really successful advertising location for your campaign involves finding a site that will gain valuable engagement from your target audience.
Market Demand and Competition
The level of market demand and competition in a specific town or city can influence billboard advertising prices. In highly sought after locations with limited billboard availability, prices tend to be higher due to increased demand. Conversely, in areas with lower demand or less competition, prices may be more affordable. Understanding the market dynamics and competition in your target area is crucial for negotiating favourable pricing.
In this post we take a look at billboard advertising prices for local businesses. This will include the factors that are involved within the overall cost and how Seen Outdoor’s prices compare against national providers.
While it may be true that size plays a big part in the billboard advertising prices, there are other factors that will determine how much your campaign will cost.
You also may think that billboards are out of reach for small business and budget, but this definitely isn’t the case. Furthermore, We at Seen Outdoor strongly believe that billboard advertising prices should be within reach to businesses of all sizes and not just big, national brands. We aim to make this high impact form of advertising affordable to almost everyone within the local area.
It should be noted that we at Seen Outdoor are not bound by rate cards like other outdoor providers and offer packages and discounts for multiple locations and booking billboards on a longer term.
Billboard Size And Visibility
The size and visibility of a billboard directly impacts the pricing. Larger size billboards offer more prominent visibility and have a higher impact on viewers, making them more expensive. Billboard sizes are typically categorised as 96 sheets (Largest), and 6 sheet posters (the smallest). The size and visibility of the billboard should align with your marketing goals and budget.
Poster printing needs to be factored in when accessing billboard advertising prices. The bigger the size, the bigger the poster that needs to be printed. In turn this will cost slightly more.
Campaign Length And Frequency
The campaign length and frequency of your billboard campaign will also affect pricing. Longer-term campaigns generally offer more favourable rates compared to short term or one time placements. Billboard companies often offer discounted rates for extended contracts, allowing businesses to maximise their advertising budget. Consider the duration and frequency that aligns with your marketing objectives to optimise your investment.
The longer the period of display affects the billboard advertising prices. Furthermore, we offer great discounts for longer term bookings and a lot of business do see the benefits in having a billboard on a long term basis.
Billboard Production And Installation Costs
In addition to the billboard space itself, businesses should consider production and installation costs. Designing and printing the billboard artwork, as well as the installation process, can incur additional expenses. These costs vary depending on the complexity of the design, materials used, and the location of the billboard. It’s essential to factor in these costs when budgeting for your billboard advertising campaign.
If you would like us to design the advert for you we will identify what you want to achieve and the message that you want to portray. This costs around £100+vat. Depending on the size of campaign that you book we will design your advert free of charge.
Additional Billboard Services
Billboard companies may offer additional services and extras that can impact pricing. These services may include design assistance, artwork production, lighting, or special effects. While these extras can enhance the visual impact of your billboard, they may come at an additional cost. Evaluate the value and necessity of these services based on your marketing goals and budget.
How Long Should I Rent A billboard For?
Deciding upon the length of your billboard advertising campaign depends on your budget and what you hope to achieve. A 2-week campaign can be effective in some situations such as a the build up to an open day but some of the most effective campaigns tend to last for a minimum of six months.
One of the main benefits of billboard advertising long term is its strength in brand building for businesses and a sign of trust amongst consumers. A long term campaign builds legitimacy for your brand and make your audience familiar with your product and influence their long-term purchasing decisions.
Conclusion
Billboard advertising prices are influenced by various factors, including the type of billboard format, location, market demand, size, visibility, duration, production costs, and additional services. Understanding these factors is crucial for businesses looking to maximise the value of their outdoor marketing investments. By carefully considering these factors and negotiating favourable pricing, businesses can leverage the power of billboard advertising to reach a wide audience, create brand awareness, and drive business growth. Embrace the potential of billboard advertising and unlock the opportunities it presents for your marketing success.