Billboards have always been a powerful tool for businesses to capture the attention of their target demographic. These larger-than-life displays have the ability to make a lasting impression and create brand awareness. However, when it comes to designing and planning a billboard campaign, understanding the different sizes available is crucial. In this blog, we will delve into the various billboard size in inches, providing you with the knowledge to make informed decisions and maximise the impact of your advertising efforts.

In the United Kingdom, billboards come in various sizes, each offering unique advantages depending on the campaign objectives and target audience. Let’s explore the most common billboard sizes:

1. 96 Sheet Billboard:

   – Dimensions: A 96 sheet billboard measures approximately 480 inches in width and 120 inches in height.

   – This is ideal for high-traffic areas, such as major roads and highways, where it can captivate a large audience due to its impressive size.

2. 48 Sheet Billboard:

   – Dimensions: A 48 sheet billboard measures approximately 120 inches in height and 240 inches in width.

   – These billboards are often found in urban areas and can effectively target both pedestrians and motorists.

   – Dimensions: A 32 sheet billboard measures approximately 120 inches in height and 160 inches in width.

   – This size is commonly used in suburban areas and can be strategically placed to reach specific demographics.

   – Dimensions: A 16 sheet billboard measures approximately 120 inches in height and 80 inches in width.

   – These billboards are versatile and can be placed in various locations, including shopping centres, and train stations.

The 96 sheet billboard is one of the largest OOH formats available, ensuring maximum visibility and impact. This billboard stands tall at approximately 120 inches in height and spans an impressive 480 inches in width. This size allows for creative and eye-catching designs that can be easily seen from a distance, making it an excellent choice for targeting a broad audience in high-traffic areas.

48 Sheet Billboard Size in Inches 

The 48 sheet billboard strikes a balance between size and affordability, making it the most popular choice for advertisers. Furthermore, with a height of approximately 120 inches and a width of 240 inches, the 48 sheet billboard offers ample space for impactful visuals and concise messaging. Its dimensions make it suitable for both urban and suburban areas, ensuring visibility to both pedestrians and motorists.

32 Sheet Billboard Size in Inches 

The 32 sheet billboard is a versatile option that can be strategically placed to target specific demographics. Measuring approximately 120 inches in height and 160 inches in width, the 32 sheet billboard provides a compact yet impactful canvas for advertising messages. Its size makes it ideal for suburban areas, where it can effectively engage with a more localised audience.

16 Sheet Billboard Size in Inches 

Finally, The 16 sheet billboard is a flexible option that can be placed in various locations, ensuring maximum exposure. With a height of approximately 120 inches and a width of 80 inches, the 16 sheet billboard offers a compact yet attention-grabbing platform for any outdoor advertising campaign. Its size makes it suitable for placement in shopping centres and train stations, allowing you to target specific audiences in high-footfall areas.

Digital Billboard Sizes in Inches and Pixels 

In the modern age, digital billboards have gained popularity due to their dynamic and interactive nature. Here, we will explore the various digital billboard sizes in inches and discuss the importance of pixels

Digital billboards come in a range of sizes, including the ones mentioned above. These sizes are often measured in pixels, with the most common resolutions being 1920 x 1080 pixels or 3840 x 2160 pixels. Understanding the pixel dimensions is crucial for ensuring high-quality visuals and legible text on DOOH screens.

Billboard Sizes in Photoshop and Illustrator

Designing billboards often requires the use of graphic design software such as Photoshop and Illustrator.

When designing billboards in Photoshop or Illustrator, it is essential to set the canvas size to match the dimensions of the chosen billboard. By creating a document with the correct width and height in inches, you can ensure that your design will fit seamlessly onto the physical billboard. Additionally, setting the resolution to 300 pixels per inch (PPI) will ensure optimal print quality.

Normally, With Photoshop and Illustrator, The artwork is set and designed at a rate of 25% of the overall size.

Final Thoughts

Understanding the different sizes of billboards in inches is crucial for marketers aiming to design the artwork correctly. By selecting the appropriate size based on campaign objectives, target audience, and location, advertisers can maximise the effectiveness of their outdoor advertising efforts. Remember, whether it’s a towering 96 sheet billboard or a compact 16 sheet billboard, each size offers unique advantages that can help your brand stand out in the crowded advertising landscape.