When it comes to advertising, billboards have long been a popular choice for businesses looking to reach a wide audience. However, one of the most common questions that arise is, “What is the cost of billboard advertising per month?” In this blog post, we will delve into the factors that affect the cost of billboard advertising and provide insights into how much a 48 sheet billboard typically costs per month.

What are the Factors that Affect the Cost of Billboard Advertising per Month?

Size

The size of the billboard plays a significant role in determining its cost per month. Generally, the larger the billboard, the higher the cost. This is because larger billboards offer more visibility and have a greater impact on viewers. Additionally, the cost of printing posters for larger billboards is also higher.

Format

The format of the billboard can also impact its monthly cost. Traditional billboards, which are static and require manual changes, tend to be less expensive compared to digital billboards. Digital billboards offer more flexibility in terms of content and scheduling, but they come with higher upfront monthly costs due to the technology involved.

Location

The location of the billboard is a crucial factor in determining its cost. The cost can vary based on factors such as the town or city, the amount of vehicular traffic, and pedestrian footfall in the area. Higher footfall and traffic mean more impressions and a higher likelihood of ads being seen, which can drive up the cost.

Booking Length

The length of the booking also impacts the cost of billboard advertising. Generally, longer-term bookings result in lower monthly costs. This is because billboard companies like us offer discounts for extended campaigns, and it guarantees the space for the advertiser for a longer period.

Frequency

Booking multiple locations can also affect the cost of billboard advertising per month. If you choose to advertise on multiple billboards simultaneously, you may be able to negotiate a lower monthly cost. This is because billboard companies value advertisers who book multiple locations, as it allows them to maximise their inventory.

Artwork Design

The design of the advertisement can also impact the cost per month. If you require professional assistance in designing your billboard artwork, it may incur additional costs for the month. However, we offer design services as part of their advertising packages.

Poster Production

The production of posters for the billboard is another factor to consider. Depending on the size and format of the billboard, the cost of producing posters can vary. It is essential to factor in these costs when budgeting for billboard advertising.

How Much Does a 48 Sheet Billboard Cost per Month?

A 48 sheet billboard, which is a standard size in the industry, can range in cost depending on various factors. On average, a traditional 48 sheet billboard can cost anywhere from £500 to £700 per month. Digital billboards may have higher upfront costs but offer more flexibility in terms of content and scheduling.

Can the Cost of Billboard Advertising be Paid Monthly?

Yes, billboard advertising can be paid on a monthly basis. Longer-term campaigns can often be paid on 30-day terms, allowing businesses to spread out the cost over time. This flexibility in payment terms makes outdoor advertising more accessible to businesses with varying budgets.

Final Thoughts

The cost of billboard advertising per month can vary depending on factors such as size, format, location, booking length, frequency, artwork design, and poster production. It is essential to consider these factors when planning your billboard advertising campaign and budget accordingly. By understanding the cost implications and exploring different options, businesses can make informed decisions that align with their marketing goals and budget constraints. Billboard advertising can be a powerful tool to reach a wide audience and create brand awareness, making it a worthwhile investment for businesses looking to expand their reach.

Do you have any other questions with regards to the costs and locations of billboard advertising? Please feel free to get in touch with us today.