11 Feb How Effective Is Billboard Advertising?
How effective is billboard advertising?. Businesses who have used billboard advertising will know how effective it is. When you consider that they are part of the urban landscape, seen everywhere you go and national brands continue to invest heavily in them, It suggests that there is more to outdoor advertising than meets the eye.
Brands and ad agencies consider billboard advertising as one of the most effective and valuable advertising platforms.
So lets take a look at a few factors and see why billboard advertising is so effective.
Why Is Billboard Advertising Effective?
Billboards Are Everywhere
A recent billboard effectiveness research study found that people are spending more and more time out of the home these days. Billboard advertising is the only media format that these consumers cannot escape. Unlike other forms, out of home advertising cannot be turned off, switched over or clicked away.
Cost Effective Advertising
Billboard advertising costs are cheaper than any other mass market mediums. Many of our billboard campaigns costs less then £1 per thousand people that see your ad. If you compare that to other traditional forms of media they don’t even come close.
Ever Evolving Technology Makes Billboard Advertising Effective In 2023
With the rise of digital billboard advertising, the outdoor industry is even more valuable. Using digital billboards allows advertisers to be flexible with short or longer term messages. Businesses can advertise multiple messages a day with no production costs.
Constant Exposure For Your Business
Outdoor advertising exposes your business to your potential customers 24 hours a day, 7 days a week.
Billboard Advertising Is Flexible
Billboards can be used in a particular geographical area that allows you to engage with your demographic.
Outdoor Creates Impulse Purchases
Outdoor advertising is vital if you want to alter consumers purchasing decisions. You can engage with potential customers when they are on the high street and at point of sale. Use billboard advertising to signpost them to your place of business and away from your competitors.
Frequency
Constant exposure means that consumers are exposed to a billboards message multiple times throughout their day.
Are Digital Billboards Effective?
It’s been established from a Nielsen report, 65 percent of consumers who saw a digital billboard engaged in at least one action like visiting a website or premises or social media channels. This proves that digital billboards are effective and it’s no wonder why they are constantly used by marketeers and businesses.
Traditional Billboard Effectiveness
For the brand that wants to dominate, traditional billboards would be the best choice. Traditional billboards require your advert to be installed with vinyl or paper, so it is typically best to rent the space on a long-term commitment.
With static, brands can execute unique and eye catching ad creatives, sometimes to compliment the features of the location. Always on messaging means business owners are able to spread a wide net for their brand awareness goals, capturing the attention and engaging with the consumer as they pass by.
A traditional billboard has a limit with the type of media it can display. However, it can give a business the opportunity to create a tangible feeling with consumers. For example, you can go beyond the 2-dimensional format of most billboards to create a 3-dimensional experience. Maybe it’s a lid of a jar that’s fallen off the billboard, like below’s example.
Traditional Or Digital – Which Billboard Format Is The Most Effective?
There are several things to consider when it comes to choosing the right outdoor advertising locations and formats.
Whether you want to make a big splash or use a more data driven strategy, traditional and digital billboard advertising offers unique access to highly engaged consumers. When it comes to renting one or the other, your campaign objectives and goals will play a major part in the final decision. Are you looking to build your brand awareness? A traditional billboard is effective at achieving that. Or, are you looking to target a specific audience and measure direct results from your campaign? If so, due to the effectiveness of a digital billboard, this would be your best choice.
Want to know more about booking a billboard advertising campaign?. Contact us today on 01202 670687 / matt@seenoutdoor.co.uk