18 Feb The Main Outdoor Advertising Solutions And Their Advantages
Many outdoor advertising solutions are a powerful and effective way to reach a wide audience and create brand awareness. With the rise of digital marketing, out-of-home continues to thrive as a tangible and impactful medium.
In a recent consumer survey, Most outdoor advertising solutions have a 55% level of trust amongst the UK population. So, If such a massive amount of the UK population trusts OOH advertising , it means they’re noticing it.
Furthermore, Out of Home reaches 98% of the UK population at least once a week. In this article, we will explore the main outdoor advertising solutions, including billboards, bus shelters, and bus advertising, and discuss their advantages in helping businesses achieve their marketing goals.
Main Outdoor Advertising Solutions
Billboard Advertising
Billboard advertising is one of the most popular outdoor advertising solutions. This format is perfect for brand building and reaching a mass market within the urban landscape. They engage consumers with large, colourful and impactful creatives as they commute, shop and socialise.
Unlike other forms of mass advertising such as TV or radio, billboards can’t be switched off. Internet and newspaper advertising can be turned over and the adverts need to be invited in. This isn’t the case with billboards.
The Main Advantages Of This Outdoor Advertising Solution
1, You only have a few seconds for someone to glance up at a billboard, so their size is a huge advantage. Large, bright, eye-catching graphics with one key message is the best route – it will leave people with a lasting impression in their mind.
2, Billboard adverts are free to consumers. They don’t have to buy a newspaper or TV in order to view your advertising message.
3, With 70% of our waking life out of the home. Billboard advertising allows you to reach this highly alert audience in a cheaper way than any other mass media format.
4, A billboard offers a guaranteed audience. Your message will get repeated views by the same consumer. This will lead to a greater recall of you business and products.
5, Billboard advertising is the only media where the advertiser has the ability to display their message 24 hours a day, 7 days a week.
6, Outdoor advertising is constantly evolving. Advertisers are incorporating digital, social media and interactive strategies to increase consumer engagement.
7, This outdoor media solution is not just available to national brands anymore. Outdoor advertising is available to businesses of all sizes. Now is the time to take advantage and get in touch with us today on matt@seenoutdoor.co.uk.
Bus Stop Advertising
More than 3 million people travel on UK buses every day. In the year ending March 2018, the number of bus journeys reached 4.36 billion. Furthermore, 92% of the UK population views bus shelter advertising every week. This can be whilst waiting for a bus or static in a vehicle.
Targeted Audience
Bus shelters are strategically placed in areas with high foot traffic and near public transportation hubs. This ensures that your message reaches a targeted audience, including commuters, pedestrians, and local residents. It allows you to connect with people who are actively moving around the city.
Dwell Time
Bus shelters capture the attention of passersby, they offer a longer dwell time for viewers. Passengers waiting for their bus or train have more time to engage with the advertisement, increasing the chances of message retention and brand recall.
Localised Advertising
Bus shelters are often located in specific neighbourhoods or areas, allowing for localised advertising campaigns. This is particularly beneficial for businesses targeting a specific geographic market or promoting local events, services, or products.
Integration with Public Transport
By advertising on bus shelters, you can align your brand with public transportation, which is often seen as a reliable and essential service. This association can enhance your brand’s reputation and credibility among the local community.
Bus Advertising Solutions
Bus advertising involves placing advertisements on the exterior or interior of buses, turning them into moving billboards. This form of outdoor advertising offers unique advantages that can effectively reach a wide audience. Here are the advantages of utilising bus advertising for your outdoor campaigns:
Mobile Exposure
Buses travel throughout the city, covering various routes and neighbourhoods. This mobility allows your advertisement to reach a diverse audience across different areas, increasing brand exposure and visibility.
Eye-Catching Impact
Bus advertisements, whether on the exterior or interior, have a high impact due to their size and proximity to viewers. They can capture attention and create a memorable impression, especially when designed creatively and strategically.
Extended Reach
Buses are a common mode of transportation for many people, including commuters, students, and tourists. By advertising on buses, you can reach a broad demographic and extend your brand’s reach beyond traditional static advertising methods.
Frequency and Repetition
Buses operate on regular schedules, ensuring repeated exposure to the same audience. This frequency and repetition help reinforce brand recognition and message retention, increasing the chances of influencing consumer behaviour.
Final Thoughts
Outdoor advertising solutions such as billboards, bus shelters, and bus advertising offer unique advantages in terms of visibility, reach, creativity, and audience targeting. By carefully selecting the right outdoor advertising medium for your business, you can effectively promote your brand, products, and services to a wide audience. Whether you choose billboards for their high visibility, bus shelters for their targeted audience, or bus advertising for its mobile exposure, outdoor advertising remains a powerful tool in your marketing arsenal. Embrace the opportunities that outdoor advertising presents and watch your brand soar to new heights.
Finally, would you like to know more about outdoor advertising solutions for your business?. Please get in touch on matt@seenoutdoor.co.uk / 01202 670687