13 Feb Choosing The Right Outdoor Advertising Specialist

In this blog, we look at how to choose the right outdoor advertising specialist when booking a billboard advertising campaign.

We’ve been there, You want to discuss your account with your energy provider. There is nothing worse than having to deal with multiple departments within a large organisation to order, amend or query something.

There are several factors to consider when you want to book billboards with an outdoor advertising specialist. How are they going to help you plan and implement your campaign to promote your business and products.

Lets take a look

Choose an outdoor advertising specialist with local knowledge

Firstly, Having a local knowledge of your area is a vital part when planning and executing a successful outdoor advertising campaign. When dealing with large, national companies you will more often than not speak to a sales person that has never even stepped foot in your area. So how can they recommend the right location(s) for your business!!!!!!!

Seen Outdoor is a local outdoor advertising specialist with over 20 years experience within the OOH industry and a great knowledge of your local area.

Furthermore, We have tools that can determine demographics of a certain postcode. For example we can let you know:-

• Age groups
• Gender splits
• Household incomes
• Ethnicity
• Education level
• ABC’1s etc

The billboard locations that the Outdoor advertising provider offers

Secondly, Locations of the billboard advertising locations plays a big part as to where you put your ad spend. Being a  local outdoor advertising specialist, Seen Outdoor have cherry picked prime locations that are right for businesses within the local area. Situated at high impact locations, on busy arterial roads and traffic light junctions.

Furthermore, Our portfolio has a combined total of 72 million vehicles driving past every month.

National outdoor providers tend to have lots of locations that don’t face head on to oncoming traffic, positioned the wrong way down a one way street and in industrial areas with very low traffic counts.

Sales teams within national outdoor advertising companies often tend to recommend a billboard location based on the availability at the time and not whats right for your business.

Outdoor advertising costs

Being a local outdoor advertising specialist, Seen’s focus is to make this high impact advertising format affordable to businesses of all sizes. Billboards are not only be available to big, national brands anymore.

Seen Outdoor are not bound by national rate cards and allow discounts and package deals. We offer discounts for multiple billboard advertising locations and longer term bookings.

Delivery of your advertising campaign

There are several factors that come into play with the delivery and execution an OOH campaign:-

National companies have a posting schedule of week commencing

This means that you have booked your campaign to start on the Monday but your poster could per in place as late as the Friday.

Your campaign with Seen Outdoor will go live on the day that it is booked so you do not lose any vital days off your campaign.

Large outdoor advertising companies use third party billposters.

The third party billposters will have hundreds of posters to put during a week. Therefore, You will notice that they are not joined up correctly or will start to peel within a few days into a campaign. They often fall off completely before your campaign has finished.

Seen Outdoor post all of our adverts in house with care and attention. This means that they will be joined up correctly and stay in place for the entire campaign.

Customer service

A local outdoor advertising specialist that values every customer and campaign. Your marketing spend means as much to us as it does to you. We want your campaign to succeed!!!

You will deal with one person throughout the whole process, From planning the campaign, advert design, poster printing and fixing. We are available 24 hours a day, 7 days a week should you want to talk through anything.

Please feel free to check out our billboard advertising testimonials from some of our clients.

We offer a seamless process from start to finish for local businesses to plan and execute their outdoor advertising campaign with ease.

The process

Its truly a really easy process.

• Seen will help you choose the right advertising location(s) for your business.
• We will design your advert so that it engages with your key audience or offer advice to your designer on creating an effective billboard advert.
• Production of your poster.
• Installation your poster.
• Send you photos of your advert in situ when your campaign goes live.
• Use our social media channels to promote your campaign online.

In summary….

Do you book a billboard with a national outdoor advertising company based on whats available at the time, only for it to go up late and your advert will probably fall off during the period?

OR..

Deal with one person at Seen Outdoor with local knowledge who will recommend a location based on your needs, use harder wearing posters, post adverts in house so they do not peel or fall off?

Its a no brainer really, Always use a  local outdoor advertising specialist. Please get in touch with us today.

matt@seenoutdoor.co.uk / 01202 670687 / 07557 373483