What Is Outdoor Advertising?
Outdoor advertising, also known as out-of-home advertising, refers to any form of advertising that reaches consumers while they are outside of their homes. It includes various types of advertisements displayed in public spaces, such as billboards, transit advertising, and street furniture. This form of advertising aims to capture the attention of people who are on the move, whether they are walking, driving, or using public transportation.
What is the Use of Outdoor Advertising?
The use of OOH advertising is to create brand awareness, promote products or services, and influence consumer behaviour. By strategically placing advertisements in high-traffic areas, businesses can effectively target their desired audience and increase brand visibility. Out-of-home advertising allows companies to reach a diverse range of consumers, including commuters, pedestrians, and drivers, making it a valuable tool for both local and national campaigns.
What are the different Types of Outdoor Advertising
Billboard Advertising
Billboards are large, eye-catching displays that are typically placed alongside highways, busy streets, or in prominent locations. They offer a high level of visibility and can effectively communicate messages to a wide audience.
Transit Advertising
This type of OOH advertising includes ads placed on buses, trains, taxis, and other forms of public transportation. Transit ads can reach a captive audience during their daily commute, ensuring repeated exposure to the message.
Street Furniture
Street furniture advertising refers to advertisements placed on objects such as bus shelters, benches, phone kiosks, and public restrooms. These ads are strategically positioned in urban areas to capture the attention of pedestrians and provide additional convenience or information.
Outdoor Advertising Costs
The cost of outdoor ads vary depending on factors such as location, size, format, duration, and demand. Billboard advertising costs can range from a £350 for traditional billboards to several thousand pounds for digital, depending on the location’s visibility and traffic volume. Transit advertising costs are typically based on the number of vehicles and routes involved. Street furniture advertising costs can vary based on the location and the type of street furniture used.
What is an Example of Successful Outdoor Advertising?
One notable example of successful outdoor format is billboard advertising. Billboards have the advantage of being highly visible and can create a lasting impact on viewers. A well-designed billboard with a captivating message can leave a lasting impression on passersby, increasing brand recognition and driving consumer action. Successful billboard campaigns often utilise bold visuals, concise messaging, and creative design to effectively communicate their message.
83% of people recall seeing OOH adverts within the last 30 minutes before shopping
The Advantages of Outdoor Advertising
Wide Reach
Outdoor advertising allows businesses to reach a large and diverse audience, including both local and national markets.
High Visibility
Outdoor ads are often placed in high-traffic areas, ensuring maximum visibility and exposure to potential customers.
Impactful Messaging
With limited time for viewers to absorb the message, outdoor advertising encourages concise and impactful messaging, leading to memorable brand experiences.
Continuous Exposure
Unlike other forms of advertising, outdoor ads are visible 24/7, providing continuous exposure to potential customers.
Want To Know More About The Cost Of Out-Of-Home?
Call us on 01202 670687, email us at matt@seenoutdoor.co.uk
How Do You Book Out-of-Home Advertising?
To book out-of-home advertising, you can follow these steps:
1. Define your advertising goals and target audience.
2. Research OOH advertising companies and their available inventory.
3. Contact the chosen outdoor media company to discuss your campaign objectives and budget.
4. Work with the company’s representatives to select the most suitable locations and formats for your ads.
5. Provide the necessary artwork and content for your advertisements.
6. Agree on the campaign duration and pricing.
7. Review and sign the advertising contract.
8. Monitor the performance of your outdoor advertising campaign and make any necessary adjustments.
Out-Of-Home Advertising Reaches 98% Of The UK Population Every Week
The Future of Outdoor Advertising
The future of outdoor advertising is promising, with advancements in technology and data-driven targeting. Digital billboards and interactive displays are becoming more prevalent, allowing for dynamic and personalised advertising experiences. Additionally, the integration of mobile and location-based technologies enables advertisers to deliver targeted messages based on consumer behaviour and demographics. As technology continues to evolve, outdoor advertising will become even more engaging and effective in capturing the attention of consumers.
Is Outdoor Advertising Effective?
One of the most cost effective ways to attract customers to your business, out-of-home has it all. Seen are the outdoor media specialists for local businesses and we can guide you through the various OOH formats.
The suggestion that nobody pays attention to OOH messages is a myth but research highlights the impact of out-of-home, their ability to capture the attention of consumers, and engage them in a meaningful way.
More specifically, 98% of the UK population encounter at least one or more OOH adverts every single week, showcasing the power of OOH in the UK.
Furthermore, 71% of consumers have said that they regularly look at and engage with the messages being displayed on advertising billboards, while up to 68% of UK motorists said that they frequently make purchasing decisions when interacting with roadside billboards.
The above statistics give us powerful evidence that out-of-home advertising has the ability to engage customers and influence the purchasing decisions that they make in real-time.