Advertising for online vape shops can feel like a nightmare, Are vape shops allowed to advertise?. Can they promote their products in a certain place?, What is the best form of advertising for an online vape shop in order to reach their target audience. All a vape store owner wants to do is drive consumers towards their products in order to drive sales.

With a vast amount of restrictions in place on many advertising formats, Billboard advertising is perfect for vape shops to build brand awareness and sales as it’s legal as well as being very effective.

Advertising on billboards is also a really easy way to advertise, You just need to put your message in the right area and use the right message to engage with your target consumers.

Are Vape Shops Allowed To Advertise? – What Can You Use?

The vape industry is very limited when it comes to what forms of advertising that they can use. They are not allowed to use :-

• Online advertising.
• Social media.
• Print media.
• Email marketing.

However, vape shops are allowed to use billboards. This has been set out in the Advertising Standards Authority, Full advertising guidance.

Furthermore, billboard advertising is actually one of the most successful and cost effective ad formats available. There are over 2.8 million vapers within the United Kingdom, with a lower number of traditional smokers than ever. As outdoor advertising reaches 98% of the UK population and is legal to use, surely it must be on any online vape shops marketing plan.

Advertise on billboards to build your vape brand

Seeing your brand and products as the commute around their area every day on a billboard is a great way to make potential customers aware of you. It will establish your brand while at the same time create an emotional bond with consumers.

Furthermore, If commuters see your advert multiple times throughout the day, they will develop confidence in your brand and product. They will have a sense of you are in it for the long haul. Using billboard advertising on a long term basis can also have positive effects.

What can you put in your vape advert on a billboard?

The main rules when you advertise your vape shop on billboards include:-

• Ensure that the content of your message your is sociably responsible.
• Do not include images of people that appear to be under the age of 25 years old.
• You are not allowed to advertise directly to the youth culture.
• Stick to the facts about your vape products and make sure you can back the statement up.
• Be transparent about the ingredients within your products. eg – If its nicotine based, include it.
• Finally, Don’t make medical claims.

Further advertising information can be found on the Advertising Standards Authority website.

Are vape shops allowed to advertise in certain locations?

If you have followed the ASA guidelines and our billboard advertising design tips, You should now have an advert design that will be both legal and highly effective in engaging with your target market.

The next step is to choose the right locations for the placement of your billboard adverts.

There was a study conducted with vape store owners in a US state.  This showed that online vape store owners typically used outdoor advertising. They were overwhelmed by the results of their billboard campaigns when used near to bars, Concert halls, music venues and restaurants.

Billboards are really effective at signposting vape shoppers to your e-commerce website.

Thanks to the office of national statistics, You can now easily identify who e-cigarette buyers are. The highest proportion of vapers are mainly men aged between 35-49. Don’t forget about consumers who are looking to give up traditional cigarettes.

Think about this when choosing your outdoor advertising locations.

Finally, Ready to blow some smoke and plan a billboard advertising campaign?. Please get in touch with us today and we can guide you through the simple process from start to finish.

01202 670687 / matt@seenoutdoor.co.uk