The best outdoor advertising locations were once only available to national brands. From the adverts of high fashion brands to promoting the latest burger from a fast food restaurant. These high impact billboard advertising locations are now accessible to businesses of all sizes within the local area.

In today’s competitive business landscape, outdoor advertising has proven to be an effective marketing strategy to reach a wide audience. However, the success of out-of-home campaigns heavily relies on selecting the right locations. This guide aims to provide valuable insights and tips on how to choose the best outdoor advertising locations to maximise your success.

Choosing Outdoor Advertising Locations With Good Visibility

Outdoor advertising is everywhere. They are commonplace on the roadside and on sides of buildings. A study found that 74% of billboards that were situated within a driver’s field of vision are noted.

In order to get the best outdoor advertising results you need to ensure that your advert is situated on a busy road. Furthermore it must be designed to engage with your desired audience. It needs to be easily read by motorists as they drive past.

Furthermore, the height of the billboard is also key. If your advert is at the top of a high building, it is not going to catch the attention of a driver as they travel by. Select a billboard at a reasonable height, so you can enter their field of vision easily. It should be positioned with no visual interference. Trees, buildings and other things that may obstruct your billboard will not have as much impact.

Amount Of Footfall

Footfall is the amount of people who pass an area over a period of time. These people are the audience for your advertising message.

It is important that you choose the location with high footfall to ensure you can target as many people as possible. Areas with high footfall may cost slightly more to rent, but you will achieve the best outdoor advertising results from these locations.

Consider Demographics When Picking Outdoor Advertising Locations

The location of your billboard will have a significant impact on whether or not it appeals to the audience you are trying to target. For example, if you are promoting a new product for millennials, consider placing your billboards near educational environments.

Best Outdoor Advertising Proximity To Your Business

The best outdoor advertising location close to your business is key. If you are trying to bring more customers into your premises then using a billboard to signpost them will drive footfall.

Using a billboard located close by will ensure that people will easily be able to visit you and take advantage of your sale.

Locations Close To Your Competitors

Analysing the presence of competitors and market saturation in specific locations is essential to avoid diluting your brand’s message. While it can be beneficial to place ads near competitors to attract their customers, it is also equally important to find unique and less saturated locations to stand out from the crowd. Conduct a competitive analysis to identify gaps and opportunities in the market.

Benefits of Booking Outdoor Advertising Locations Long Term

When it comes to outdoor advertising, long-term bookings can offer numerous advantages for businesses looking to maximise their brand exposure and achieve long-lasting impact. In this section, we will explore the key benefits of booking outdoor advertising locations for an extended period.

1. Cost-Effectiveness: One of the primary benefits of long-term bookings is cost-effectiveness. By committing to a longer duration, businesses can often negotiate better rates and secure discounts from outdoor advertising providers. This allows for more efficient budget allocation and cost savings compared to shorter-term campaigns.

2. Increased Brand Visibility: Long-term advertising campaigns provide consistent and prolonged exposure to your target audience. By maintaining a presence in specific locations over an extended period, you can reinforce brand recognition and build trust among potential customers. This increased visibility helps to establish your brand as a reliable and familiar choice in the minds of consumers.

3. Reinforcement of Marketing Message: Outdoor advertising locations that are booked long term allow businesses to reinforce their marketing message consistently. By displaying your brand message repeatedly, you can create a lasting impression and increase the chances of your message being remembered by your target audience. This repetition helps to reinforce brand recall and drive brand loyalty.

4. Reach a Wider Audience: Long-term outdoor advertising campaigns enable businesses to reach a wider audience over time. By strategically selecting multiple locations and maintaining a presence in each, you can target different demographics and expand your reach. This approach allows you to tap into new markets and attract potential customers who may not have been exposed to your brand previously.

5. Establish Market Dominance: Long-term outdoor advertising campaigns can help businesses establish market dominance in specific locations. By consistently occupying prime advertising spaces, you can create a perception of market leadership and authority. This positioning can influence consumer behaviour and drive preference towards your brand over competitors.

6. Long-Term Brand Building: Building a strong brand takes time and consistency. Long-term outdoor advertising campaigns provide the opportunity to invest in brand building activities over an extended period. By consistently showcasing your brand message, values, and unique selling propositions, you can shape consumer perceptions and establish a strong brand identity.

Testing and Measuring Performance Of Your Locations.

To ensure the success of your outdoor advertising campaign, it is crucial to continuously test and measure the performance of the different locations. Implement tracking, such as unique URLs or QR codes, to monitor the response and conversion rates of each location. This data will help you refine your strategy and allocate resources more effectively.

In Conclusion

Choosing the best outdoor advertising locations is a critical step in producing a successful campaign. By understanding your target audience, analysing foot traffic, evaluating competition, and leveraging technology, you can make informed decisions that increase your visibility and impact. Remember to continuously test and measure performance so you can optimise your campaign and achieve an ROI. With careful planning and research, your outdoor advertising location can effectively reach and engage your target audience, driving business growth and success.

Want to know hope to plan the best outdoor advertising campaigns? Please feel free to get in touch with the our team today and we will guide you through the steps.