20 Sep What Size Is A 48 Sheet Billboard
What size is a 48 sheet billboard?. The 48 sheet is one of the most popular sizes and formats. Traditional 48 sheet billboard advertising offers businesses massive exposure and exclusivity, it also provides a large, impactful advertising canvas from which to engage customers.
You will typically find these sizes billboards at the side of busy roads in major cities or close to shopping centres. They’re also at eye level, creating a striking and engaging visual impact that resonates with customers.
Why Is It Called A 48 Sheet?
A 48 sheet billboard has an overall size of 20ft x 10ft. The poster when printed comes in 12 sections of 4 sheets. Therefore, 12 x 4 = 48.
What Size Is A 48 Sheet Billboard?
A traditional 48 sheet billboard is a large and eye-catching form of advertising which are 3 metres x 6 metres in size.
The 48 sheet billboard makes a huge impact that will give your business and brand the opportunity to cut through the clutter of a saturated advertising landscape.
What size is a 48 sheet billboard in millimetres, metres and feet :-
- 3048 mm x 6096 mm
- 3.048 m x 6.096 m
- 10 ft x 20 ft
- A 48 sheet billboard size in photoshop and illustrator should be set at 1524mm x 762mm. 25% of the overall size.
What Are The Costs Of A 48 Sheet Billboard?
48 sheet billboard costs start from £350+vat (plus production) for a two week booking. The total cost of your advertising campaign will depend on which company you use. National companies tend to charge more, whereas local, independent providers like us at Seen offer great rates for businesses of all sizes.
Furthermore, longer term bookings can result in further discounts. For example, We offer a 48-sheet size billboard for 4 weeks at a rate of £300 per 2 weeks plus production, and this falls to £200 per 2 weeks plus production when committing to a 6-12 month advertising slot.
Poster Production Of Your Billboard
When looking to advertise on a billboard, you need to establish what is included within the cost. You should clarify if artwork, poster production and installation is included.
Most outdoor advertising companies charge extra for poster production, artwork and installation. With Seen we offer a cost of £100+vat per which covers the poster printing and fixing.
Remember, the cost and what is included varies between outdoor advertising companies, so be sure to check the total cost before booking your campaign.
Designing Your 48 Sheet Advert
One of the most important parts of an outdoor advertising campaign is the design. With that in mind, here are some guidelines for designing a billboard advert :-
1. Create A Story
Create a story with your design. Think about the one thing you want a passer by to take away from your message. Do you want them to :-
- Visit your website?
- Recognise your brand the next time they are shopping?
- Signpost potential customers who are close to your showroom?
- Attend and open day or event?
Billboard advertising is a visual medium, which means that the best way to tell your story is through images.
2. Keep It Short
Your potential customers will only have 5 to 10 seconds to view the message on your billboard. They will need to read text and absorb the message in a short space of time.
An important billboard design rule is keeping your message short. Aim for a maximum of 9 words or less.
Prioritise the most important information so your billboard doesn’t become cluttered.
- Main theme and USP of the advert
- Incorporating a strong call to action
- Logo
- Tel number, URL and address
3. Be Bold
Make sure that the text in your creative has a bold font to ensure maximum readability. The larger the font, the easier it is for the consumer to absorb and understand your message at distance.
4. Be Colourful
To really make your advert stand out use bright colours and bold images within your advert. This will effortlessly attract eyes to your message.
Contrasting colours within your design will also create a much bigger impact and improve a stronger recall of your message.
5. The Right Message To The Right Audience
When working on your 48 sheet billboard, consider the location as to where your message will be displayed, the target audience and environment.
Communicate to your audience with a message and words that they understand.
Digital 48 Sheet
When it comes to outdoor advertising, the digital 48 sheet has quickly become the most popular formats for advertisers. A D48 sheet billboard offers flexibility in order for businesses to run timely or location-based adverts, or alter messages in real-time depending on factors such as time and weather to increase audience engagement.
You will typically find digital 48 sheet billboards at busy roadsides, traffic light junctions and by the side of main A roads. Consumers will also come across these digital screens at Train Stations, Shopping malls and close to highly populated areas.
The flexibility of a 48 digital billboard enables businesses and brands to run multiple adverts or switch creatives during campaigns so that content remains relevant at all times.
Getting Availability For 48 Sheet Size Billboards In My Area?
Location is another vital factor when it comes to a successful billboard campaign. These flourish in Towns and Cities or on the way to a place which attracts a lot of people, such as shopping centres.
The best locations tend to get booked up really quickly, so if you see a location that you think suits your needs, get in touch with us ASAP.
Would you like to know more about locations and availability?. Please get in touch on matt@seenoutdoor.co.uk / 01202 670687 / 07557 373483